Giving Back

Our mission is all about seeing kids smile by putting the magic of Christmas back into children’s hands where it belongs.  This is why we’ve donated $59,000 in six years (that include 6 wishes) and donated over 2300 wands to children of our favored charities at Make-A-Wish Midsouth, St. Jude Children’s Research Hospital, and LeBonheur Children’s Hospital here in Memphis.

We also sponsor community tree lighting events across our city in which a special child from these charities has the distinct honor in lighting the Christmas tree.  We hope this will lead to bigger opportunities of giving as we spread our magic.  Please visit our social media pages to see videos from these events and learn more about us.

Experience the Magic of Christmas!